Creating Impact with Professional and Personal Branding

2 Days

Any people in the organisation who would like to have more impact in their work relationships by having a positive influence over colleagues, superiors and other stakeholders.  Anyone that would like to have a clearer direction in terms of their personal strengths and goals.

All staff can feel stagnant or lose direction at some point in their jobs. Understanding yourself and your personal “Brand” is a key component to having impact and influence over others.  This, in turn, leads to greater energy and motivation at work.

In this programme, participants develop a strong understanding of their own brand, how they are perceived by others, how to capitalise on their strengths, and how to maximise their influence on other individuals as well as the greater organisation.

Session 1:  Understanding Personal & Professional Brand

•  The importance of Personal Brand
• Characteristics of strong brands
• Understanding the journey to having brand impact

Session 2: Self-Awareness – Building your Brand

•  Identifying your goals and values
• Taking stock of your strengths and “Impact Markers”
• Planning personal growth strategies within your work
• Presenting your strengths
• The importance of “Flow”

Session 3: Emotional Regulation

• Understanding the link between stress and control
• Managing responses and instinctive reactions
• Understanding your reactions to Threats and Rewards
• Identifying your “Hot Buttons” and how they interfere with your brand and influence

Session 4:  Strategies for Influencing Others

• The Components of Emotional Competence
• Developing Empathy – the key to Emotional Control
• Listening and Questioning Skills
• Understanding your Communication Style
• Identifying appropriate Communication Styles for Others
• Techniques for Influential Communication

Session 5:  Consolidating Strategies and Plans

• Planning influence strategies for influencing stakeholders
• Personal Brand presentation to the group
• Personal strategies for developing resilience and agility

Are you interested?